Google opened its website Knol to the public on Wednesday, allowing people to write about their areas of expertise under their bylines in a twist on encyclopedia Wikipedia, which allows anonymity. “We are deeply convinced that authorship — knowing who wrote what — helps readers trust the content,” said Cedric DuPont, product manager for Knol.

The name of the service is a play on an individual unit of knowledge, DuPont said, and entries on the public website, knol.google.com, are called “knols”.

Google conducted a limited test of the site beginning in December. Knol has publishing tools similar to single blog pages. But unlike blogs, Knol encourages writers to reduce what they know about a topic to a single page that is not chronologically updated.

Source: Reuters Knol Website

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